Creative Direction / Photography 

CLIENT: Chanel Beauty

TITLE: TEARS- ‘And I guess that’s why they call it the blues.”

PRODUCT/BRIEF: For the ‘Spiritualised’ issue of RUSSH Magazine we created a six page feature focusing on the Chanel Blue Serum. Images ran alongside an article speaking to the products benefits.

IDEA: Use the Serum in an abstract way - as tears, to highlight the feeling of “blue”: feeling blue or having the blues in response to the Blue Serum product. Emotive closeup images that appear to stare at the viewer inspiring them linger longer over the image and thus product. Ocean blue eyes and dewy crystal clear youthful skin. An overall fresh, luscious image evoking the desired effects of the serum product.

PUBLICATION: RUSSH Magazine